Roca Barcelona Gallery

Surrounded by multiple taller buildings, the building integrates in the city by showing its own scale. Due to its urban context, the building is embedded in the adjacent volumes and is distinguished by its smaller scale and purity of form.

We propose a solution for the façade based on the arrangement of a single material, a succession of multiple panes of glass arranged perpendicularly to the façade axis. It was the light, both natural by day and artificial by night, which then became the protagonist. Therefore, from the outside, when we look inside the building, the façade offers an ambiguous vision of its interior, making it necessary to enter the building to really discover it. Once inside, if we look outside, towards the city, we observe a whole series of visual effects almost as if it were a game, where nothing is where it really should be. Some beams of light pass through in a straight line while others are reflected by the inerves, producing something like a superimposition of the image. Others, at the same time, diffract to reveal all the colours of the rainbow.

Once inside, through the use of light, audiovisuals, materials and exhibition elements, we have tried to generate an interior space that is very different from a normal exhibition space, where the visitor has an intense and unique experience with the building.